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MILK MUSTACHE TOUR HOSTS FREE EVENTS TO ENCOURAGE BOISE MOMS TO ‘MILK THE MOMENT’

The 2010 Milk Mustache Mobile Tour Urges Boise Area
Residents to Build Strong Families

WHAT:
The National "got milk?" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need.

May 7-8, Milk Mustache Mobile "Milk the Moment" Tour will be cruising through Boise hosting free events to encourage residents to "Milk the Moment" with their families, serve milk at dinnertime, and educate Americans on the array of benefits and nutrients milk has to offer. The tour also offers moms a chance to share how they "milk the moment" at dinnertime for a chance to win an unforgettable family dinner with Milk Mustache celebrity and Chef Tyler Florence.

BOISE EVENT SCHEDULE & DETAILS:

Friday, May 7
Location: Zoo Boise
Time: 10 a.m. – 12 p.m.

Saturday, May 8
Location: Susan G. Komen Race for the Cure
Time: 7-11:30 a.m.

ON-SITE ACTIVITES:
At the “Milk the Moment” Tour events in Boise residents can:

  • Pose for celebrity-inspired souvenir Milk Mustache photos
  • Enter the "Milk the Moment" contest for a chance to win a trip to San Francisco for a family dinner with Milk Mustache celebrity and chef Tyler Florence
  • "Aim" toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity
  • Sample ice-cold lowfat and fat free milk from local dairies Darigold and Meadow Gold Dairies
  • Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices
  • Interact with local registered dietitian about the benefits of milk and how it can help build strong families
  • "Pass the Gallon" through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk
  • Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities

Fuel Up to Play 60™

Idaho Dairy Council, the National Dairy Council® has huddled up with the National Football League to help America's students eat right and stay active with Fuel Up to Play 60™ This free program focuses on empowering kids in grades 4-10 to make smart choices about their nutrition and physical activity.
  • Schools enrolled in Fuel Up to Play 60™ receive the easy-to-implement School Wellness Activation Kit, online marketing tools and bonus goodies.
  • The kit includes a menu of activities and colorful display materials – customized with local NFL team insignia - that inspire students to "get up and play" for 60 minutes a day and to "fuel up" with the food groups kids don't get enough of – low-fat and fat-free dairy products, fruits, vegetables and whole grains.
  • Fuel Up to Play 60™ can be used to complement an existing school wellness program, or to help a school get started.

Enrollment for the 2009-2010 school year is now open; however, supplies are limited. To receive your school's free kit or for more information about Fuel Up to Play 60™, simply go to: www.SchoolWellnessKit.org
Latest News.. Something to think about..

Idaho Dairy Families Partner with Kristin Armstrong, Olympic Gold Medalist, World Champion Cyclist, and Idaho Native

Kristin Armstrong

United Dairymen of Idaho (UDI), on behalf of Idaho's dairy farm families, has partnered with Idaho native, Kristin Armstrong, who won a gold medal at the 2008 Beijing Olympics as a member of the U.S.A. Cycling Olympic Team. Armstrong is working with UDI to promote better eating habits and physical activity. UDI's partnership with Armstrong was forged because she understands how good nutrition and exercise are key factors in a healthy lifestyle.

As a world-class athlete, Armstrong values the role that nutrient rich foods and exercise play in helping to keep her body strong. According to Armstrong, "Chocolate milk is my secret weapon! The protein helps me maintain healthy muscles and the carbohydrates help refuel my muscles after I exercise. This, combined with milk’s vitamins and minerals, is important for my overall health." Milk, flavored or plain, provides carbohydrates for energy to help recovery after endurance exercise. Milk also provides calcium, phosphorus, vitamin D, vitamin A, riboflavin, vitamin B12, niacin and potassium -- it's also 90% water, which helps replace fluids and rehydrate the body.

Kristin Armstrong Gold Medalist

"We commend Kristin's commitment to good nutrition and physical activity," said Deana Sessions, Administrator for United Dairymen of Idaho. "Idaho’s dairy farm families are proud to partner with Kristin," Sessions continued, "She is a great role model for people to follow when it comes to healthy eating and keeping fit."

Chocolate milk provides important nutrients in a convenient great-tasting, relatively inexpensive package. According to the 2005 Dietary Guidelines and MyPyramid recommendations, Americans of all activity levels should include 3 servings of low-fat or fat-free milk or milk products in their diet every day. Chocolate milk provides another option for meeting these recommendations.

For more information on Kristin Armstrong and chocolate milk check out: www.thechocolategold.com

 Dairy foods have many health benefits other than helping to build and maintain strong bones. Research shows that including dairy products in your diet may help control blood pressure, maintain a healthy weight and reduce the risk of osteoporosis.

Dairy has always been a part of a healthy diet, and yet most Americans still do not get enough. The Dietary Guidelines Advisory Committee now recommends Americans include at least 3 servings of dairy in their diet each day to ensure adequate consumption if important nutrients such as vitamin A, magnesium and potassium.
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